Pegah is a senior art director and designer with expertise in B2B marketing, branding, and advertising. With recent roles at Meta, Google and Samsung, she has 11+ years of experience in print/digital design, illustration, animation/motion graphics, photography, writing, filmmaking, and video editing. Pegah is a passionate creative whose diverse skill set and background can provide any team with a unique perspective and an arsenal of creative ideas and solutions.
Experience
SENIOR ART DIRECTOR AT STAGWELL MARKETING CLOUD
June 2023 - present | NEW YORK, NY
• Spearheading the creation of an all-new brand identity for SMC, a suite of tech-enabled products for marketers, from early stages of research and brainstorming, through building out brand guidelines and redesigning the site (in progress)
• Working closely with C-level stakeholders to conduct brand workshops and incorporate feedback
SENIOR COMMUNICATIONS DESIGNER AT RUNYON DESIGN
March 2022 - March 2023 | NEW YORK, NY
• Responsible for art direction and design of internal and external communications, including client presentations and Runyon brand assets.
March 2022 - March 2023 | NEW YORK, NY
• Responsible for art direction and design of internal and external communications, including client presentations and Runyon brand assets.
• Product concept sketching in Figma.
• Visual design of product and system elements for client projects, including iconography and motion design.
• Visual design of product and system elements for client projects, including iconography and motion design.
• Clients include: Amazon Gaming, Disney+, TrueCar, First Republic Bank, New York Life, Great American Insurance Group, New York Times, and others.
CO-FOUNDER & CMO AT NASTY/CREATIVE
October 2019 - present | NEW YORK, NY
• NASTY/CREATIVE is a boutique creative agency working with clients across a variety of industries.
• We provide a breadth of marketing, PR, and design services, with some current and past clients including Chorus (a dating app), NewKino (an NFT production studio), Night Dive (a swimwear and athletic wear brand), Momentum Intimacy (a sexual wellness brand), Nads (a hair removal brand), and others.
October 2019 - present | NEW YORK, NY
• NASTY/CREATIVE is a boutique creative agency working with clients across a variety of industries.
• We provide a breadth of marketing, PR, and design services, with some current and past clients including Chorus (a dating app), NewKino (an NFT production studio), Night Dive (a swimwear and athletic wear brand), Momentum Intimacy (a sexual wellness brand), Nads (a hair removal brand), and others.
ART DIRECTOR AT META (contract)
August 2021 - February 2022 | NEW YORK, NY
• Contractor via TEKsystems at Meta (formerly Facebook)
• Designed emails, landing pages, and other digital assets for Meta's small business advertiser team.
August 2021 - February 2022 | NEW YORK, NY
• Contractor via TEKsystems at Meta (formerly Facebook)
• Designed emails, landing pages, and other digital assets for Meta's small business advertiser team.
FREELANCE ART DIRECTOR / SENIOR DESIGNER AT SAMSUNG, TRANSMISSION, MEDIACOM, Y MEDIA LABS, ETC.
March 2015 - PRESENT | NEW YORK, NY
• Designed infographics, print/digital ads, motion graphics/animations, OOH, white papers, emails, pitch decks, catalogues, event signage, and more for a variety of tech and media clients.
March 2015 - PRESENT | NEW YORK, NY
• Designed infographics, print/digital ads, motion graphics/animations, OOH, white papers, emails, pitch decks, catalogues, event signage, and more for a variety of tech and media clients.
ART DIRECTOR / SENIOR DESIGNER AT CEDAR (contract)
February 2021 - August 2021 | NEW YORK, NY
• Designed white papers, digital promotional assets, and illustrations.
February 2021 - August 2021 | NEW YORK, NY
• Designed white papers, digital promotional assets, and illustrations.
EDITORIAL DESIGNER AT GOOGLE (contract)
July 2018 - July 2020 | NEW YORK, NY
• Contract editorial designer (via Synergis) for Think with Google, Google’s B2B platform for marketers.
• Worked with editors to create hundreds of engaging and unique illustrations, data visualizations, infographics, and animations for Think with Google’s articles and social media content.
• Updated Think with Google’s branding and design guide, working together with design team and an agency to ensure all designs and illustrations were in line with Google’s standard of excellence.
July 2018 - July 2020 | NEW YORK, NY
• Contract editorial designer (via Synergis) for Think with Google, Google’s B2B platform for marketers.
• Worked with editors to create hundreds of engaging and unique illustrations, data visualizations, infographics, and animations for Think with Google’s articles and social media content.
• Updated Think with Google’s branding and design guide, working together with design team and an agency to ensure all designs and illustrations were in line with Google’s standard of excellence.
SALES/MARKETING CAMPAIGN DESIGNER AT IHEARTMEDIA
October 2017 - March 2018 | NEW YORK, NY
• Wrote and designed pitch decks for new business, and developed ad campaigns which included radio spots, branded content, partnerships, and event sponsorships.
October 2017 - March 2018 | NEW YORK, NY
• Wrote and designed pitch decks for new business, and developed ad campaigns which included radio spots, branded content, partnerships, and event sponsorships.
MARKETING DESIGNER / PRODUCTION DESIGNER AT METRO US
NOVEMBER 2013 - October 2017 | NEW YORK, NY
• Redesigned all company branding and B2B website (media.metro.us).
• Art directed and designed ad campaigns (print and web) and marketing/sales materials from product photography through to completed designs, resulting in hundreds of thousands of dollars in revenue.
NOVEMBER 2013 - October 2017 | NEW YORK, NY
• Redesigned all company branding and B2B website (media.metro.us).
• Art directed and designed ad campaigns (print and web) and marketing/sales materials from product photography through to completed designs, resulting in hundreds of thousands of dollars in revenue.
EDITORIAL AND AD DESIGNER AT BAY AREA NEWS GROUP
December 2012 - November 2013 | SAN JOSE, CA
• Designed editorial pages and advertisements for twelve Community Division newspapers.
• Developed branding and design guidelines for new publications/products.
December 2012 - November 2013 | SAN JOSE, CA
• Designed editorial pages and advertisements for twelve Community Division newspapers.
• Developed branding and design guidelines for new publications/products.
Education
UNIVERSITY OF CALIFORNIA, SANTA CRUZ
CLASS OF 2011
B.A. in Film and Digital Media
Concentration in Production
CLASS OF 2011
B.A. in Film and Digital Media
Concentration in Production
PRATT INSTITUTE
2018
Certificate in Motion Graphics
2018
Certificate in Motion Graphics
Skills
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign• Adobe Premiere
• Adobe After Effects
• HTML/CSS
• Figma
• Sketch
Languages
• English
• Farsi (Persian)
• Kurdish
• Spanish