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![](https://cdn.myportfolio.com/bc9e863a-0442-4f7c-bffe-774564b1bf9c/78709dc8-bb71-4cc5-b2b7-e0fe55d38c86_rw_1920.png?h=35b1b206654d609bbca73a520945ac47)
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![](https://cdn.myportfolio.com/bc9e863a-0442-4f7c-bffe-774564b1bf9c/49dd99d1-c1a4-494f-884a-d148cc54a14b_rw_1920.png?h=4acfcd1bf93afb11bfb42a9c33697957)
Cedar needed new illustration guidelines that felt more empathetic to users, and unified the white-label B2C digital products with Cedar's B2B branding. I created a new set of illustration guidelines and a library of easily interchangeable and customizable assets to reduce the amount of resourcing required to create unique, on-brand, highly empathetic illustrations.